ACTIVE Network API Developer Blog

With all the advice out there on growing your business, it can be tricky at times to distinguish the Michael Dells of the world from the Michael Scotts. Don’t worry, you’re not alone. We’ve got your back.

Whether you want to build knowledge of the basics or master more advanced techniques, you’ll want to check out the ACTIVE Access Resource Library. We’ve put together a list of some trusted learning resources around Search Engine Optimization, Search Engine Marketing, Pay-Per-Click Advertising, and General Marketing. Under each category, you’ll find books and blogs that should help point you in the right direction.

SEO: Find everything from free downloadable resources like the “Beginner’s Guide to SEO” or read up on more advanced techniques in books like, The Art of SEO.

SEM: Get SEM-savvy with The SEM Blog, Search Engine People, or follow some of these other top-rated blogs from industry experts.

PPC: Learn how to successfully utilize PPC advertising in your marketing campaign with Winning Results with Google AdWords or tune in to the latest tricks and time-saving tools with video lessons and more on the Certified Knowledge blog.

General Marketing: Stay up-to-date on the latest marketing news and insight from Econsultancy's The Daily Pulse, or start from scratch with the tips and tactics outlined in the free eBook, The Ultimate How-to Marketing Guide.

We’ll continue to grow this library, so check in regularly to see what’s new.

Do you have a favorite book or blog on these topics? Share it below!

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