Terms Glossary

Active Access Active Access was born from our belief that access to data will change the future of activity. We create connections for all devices, platforms, channels, technologies and third parties. Our activities platform makes activities accessible anywhere and we are passionate about working with partners who share our vision in creating a more active planet.
Active Network Active Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ActiveWorks® cloud technology helps organizers transform and grow their businesses. We do this through technology solutions that power the world's activities and through online destinations such as Active.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizers get participants, manage their events and build communities. Active Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ActiveNetwork.com or Active.com and engage with us on Twitter @ActiveNetwork, @Active and on Facebook.
Affiliate campaign Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (online banner ads, text links, widgets, or APIs) using a variety of different types of advertisements. Active offers an extensive range of affiliate campaigns to help you earn revenue.
API An abbreviation of Application Programming Interface, is a set specifications for routines, data structures, object classes, variables, and tools for building software applications. An API is a defined way for a program to accomplish a task, usually by retrieving or modifying data. Programmers use the ACtive API to make applications, websites, widgets, and other projects that interact with Active Network. Programs talk to the Active API over HTTP, the same protocol that your browser uses to visit and interact with web pages.
API call/request/query API calls represent specific operations that your client applications can invoke at runtime to perform tasks. They are sometimes referred to as API calls, requests, and/or queries. Your client application prepares and submits a service request via the API, Active Network Web Service processes the request and returns a response, and the client application handles the response.
API endpoint The endpoint is a web service that does nothing more than define the address or connection point to a web service. It is typically represented by a simple HTTP URL string
API key The API key is a Universal Unique Identifier (UUID) generated by our system. This will be an alphanumeric string. E.g. wuhmn9ye94xn3xnteudxsavw. It is required that you pass a valid and active API key in your API call. The API will not return any results if the API key is invalid or expired. API keys are used to track how the API is being used in order to prevent malicious use or abuse of the terms of service.
API parameter An API parameter is typically a query argument in the HTTP URL request.
After you have found the API that you want to use, you need to code a call to an API and pass to the API the required set of parameters appropriate for that API. Parameters can be:
- Required: All of the parameters in the specified order
- Optional: All or none of the parameters within the optional group. You must either include or exclude the entire group; you cannot use just one of these parameters by itself. In addition, you must include all preceding parameters.
- Omissible: The parameters can be omitted.
Bounce Rate When a web site visitor only views a single page on a website. The visitor exits a site without visiting any other pages. 
A bounce occurs when the user:
-Clicks on a link to a page on a different web site
-Closes an open window or tab
-Types a new URL
-Clicks the "Back" button to leave the site
-Session timeout
Having a high bounce rate is not always a sign of poor performance. On sites where an objective can be met without viewing more than one page, the bounce rate would not be as meaningful for determining conversion success. In contrast, the bounce rate of an e-commerce site could be interpreted in correlation with the purchase conversion rate, providing the bounces are considered representative of visits where no purchase was made. Calculate Bounce Rate: Bounce Rate = (Total number of visitors viewing one page only)  divided by (Total entries to page)
Brand Guidelines This outlines the required brand attribution in order to properly display Active Network events and activities on your website or within third-party applications. View Brand Guidelines > http://developer.active.com/page/Brand_Guidelines
Conversion When a prospective customer takes the marketer's intented action, such as registering for an event.
Conversion Funnel In Internet marketing, the process of tracking website visitors conversion across a series of process steps.
Conversion Rate The percentage of unique visitors who take a desired action upon visiting the website.
I/O Docs I/O Docs, the next generation of API documentation and exploration, let developers execute live API calls directly from your docs. Think docs meet testing and debugging, all in one convenient, interactive interface.
Quota limit Limits the number of calls per day. This is used to manage the access rights of the API. Rate limits are applied to methods that request information with the HTTP GET command. Every method in the API documentation explains if it is rate limited or not. If you need your rates increased, send an email to developersupport@activenetwork.com.
Search Engine Marketing SEM is a form of internet marketing that promotes websites by increasing visibility in search engine result pages (SERPS).  SEM takes place by SEO, paid placement, contextual advertising and paid inclusion.
Search Engine Optimization SEO is a process of improving the visibility of a website or web page in a search engine by editing your content, HTML tags and associated coding to increase relevance and keywords in the search engine index .  Optimized pages bring "natural", "un-paid", "organic", or "algorithmic" search results.  The higher in the search results a site appears, it typically receives more visitors from the search engine which gives a website presence.  Increasing the number of "backlinks" or "inbound" links is another optimizaiton tactic.
Throttle limit Limits the number of calls per second. This is used to manage the API systems' capacity. Throttle rates are applied to methods that request information with the HTTP GET command. Every method in the API documentation explains if it is rate limited or not. If you need your rates increased, send an email to developersupport@activenetwork.com.
Unique Page Views A unique view represents the number of sessions during which that page was viewed one or more times by an individual user. Unique page views is a subset of your total page views, so this number tends to be lower than total page views. It represents the number of individual visitors who have reviewed your pages.
Widgets A widget is a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship (e.g. a webpage, blog, or profile on a social media site). Widgets allow users to turn personal content into dynamic web apps that can be shared on websites where the code can be installed. This allows you to easily dispaly events and activities if you are not familiar with implemnting the Active APIs.