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Brand Attribution Guidelines

    • jarredd
    • Topic created 9 years ago

    Brand Guidelines

    At Active Network, we want you to be able to create fantastic applications with the Active Network APIs. At the same time, we don't want users to get confused about who is responsible for what they're using. So we have some branding guidelines. These aim both to enable you to get credit for what you made and to make it clear that Active Network is somehow involved, but at the same time not lead to confused users calling our customer support folks if they have questions about your applications.

    Naming:

    "Active.com", "Active Network", and/or "Active Access" cannot be the first word in your application's name. It can be used in the name of your app, for instance “x for Active.com” or “x with Active Network”, “x’s Active.com Manager”, "your Active Access", etc. This makes it more clear that your application is from you and not from Active.

    Required Attribution:

    Your application must feature the appropriate button and/or logo on every page or screen on which the Active Network API has a presence and adjacent to where the implementation appears in your UI. Attribution applies to both website and/or mobile app usage.

    Web Buttons

    Required on all pages featuring Active event detail content or activity listings. Get all logos and web buttons here: http://developer.active.com/page/Brand_Guidelines

    Branding Highlights:

    • DO include proper attribution to Active API by reading our Brand Guidelines
    • DO use a different key for each of your different applications (ie. iPhone vs. BlackBerry vs. Android vs. Web)
    • DO be creative and develop innovative applications. Inspire yourself with the App Gallery
    • DON'T manipulate, modify or edit the data
    • DON'T blur the line or otherwise confuse users about the differences between your brand and Active Network's brand, or other Active Network partner brands.
    • DON'T alter the Active Network brand in any way, or use non-approved creative assets.

    Why all the rules?

    • We want to ensure a great customer experience.
    • We want things to work.
    • We want to honor our obligation to content makers.
    • We want to ensure the Active Network brand is used appropriately.

    We're actively engaged with our developer community, so please keep an eye on our blog for updates and join us on the Developer Forum if you have any questions.

    Message edited by jarredd 5 days ago

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